Today, I saw Coca Cola Minute Maid Nimbu Fresh. This was a total surprise for me. Being a cold drink fan and following this industry very closely, even I missed this entire affair.
Last year the competitor Pepsi launched their much hyped Nimbooz leveraging almost all methods and channels of marketing. The launch was superb and gained a huge market share for the company. Looking at that move, it was expected that Coca cola would come up with a counter strategy and make it a bigger and better launch as always expected by a dynamic company like coca cola.
Looking at the present scenario of market, Nimbooz is already having a forte in the lime juice drinks and something could dampen its market share only when the counter product is launched with a much more hype and halla. This was expected by coke but I think coke has been underplaying this and want to see the customer’s reaction towards the product. But I really feel that they need to hit hard against the competitor’s product to gain a substantial market share and until the customer is aware of the product nothing can win market share for the company.
So, Coke guys, Make your product visible.
Closing this here and opening this forum for discussion and views.
Happy Reading!!!
--Sumit Jasoria
jaisurya...hmm...good!
ReplyDeleteI read somewhere that they are first introducing it in the Southern states .... not going national now ... being in Delhi, we might not know of their activities in full :P
ReplyDeleteBtw, wonderful initiative :)
Nice jassu.....
ReplyDeleteMay be Coca Cola is using some back door strategy...using their strong distribution network to make their product available everywhere and once they are done with that...they'd launch a full fledged campaign....something like what Nirma did!!!!!
ReplyDelete